Kays Moving With Purpose
01
MEET YOUTH CO:LAB
Their Story
Personal credit is the foundation of personal finance. I believe every person should have the right financial education to confidently control their money. Just like I believe that with all the food in this world people should not go hungry….I digress. My goal is to empower single moms and entrepreneurs and let you know that you matter. If you want to know the tips and tricks I have used to get my 800 credit score, and how I decreased my personal debt, then join me as I walk with a purpose.
02
THE SUCCESS IDENTITY
Their goal
Kay wanted to get help with her content creation and instagram strategy so that she could reach more entrepreneurs and empower them with financial education.
03
PULLING THE STRINGS
Role
I partnered up with Kay as her social media manager. My role included content creation, hashtag research, scheduling and distributing the posts.
04
THE TIMELINE
Steps
The steps taken towards making the project a success were as follows (timeline below)
Onboarding
Kay and I set up a call to formalize ourselves with each other as well as with the scope of the project.
Project kicks off
With everything smoothened out, and the necessary details exchanged, work commenced.
Phase one
I started working on the first phase of the project, which was establishing a content strategy for Kay to utilise.
Phase 2
We moved into the second phase of the project and got started with the content production. We worked to create images, videos, memes and educational content that really resonated with our audience.
Success
Kay was able to grow her account and get leads who wanted to work with her in order to fix their credit and grow their finances.
.....THE CHASM
Challenges
05
Some of the major challenges faced in the project were generating content, however we worked together to create a content bank with different types of content we both admired and thought would suit the audience. In the end, we were able to have a stash of content that we could replicate and use.
06
THE WIN
Success
Working together with kay, we were able to grow her account and help her establish a level of authority as a profession in her niche.
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